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Facebook is making more moves to boost video ad revenue — and carve bucks from marketers’ TV ad budgets.

The social network says it has started testing mid-roll ad breaks in on-demand video on Facebook with a “small number of partners,” while it’s also widening the beta test of ad breaks in Facebook Live video to be available to U.S. users and publishers for broadcasts with 300 or more concurrent viewers. In addition, Facebook is now letting eligible media partners serve in-stream video ads on their own websites and apps through the company’s Audience Network program.

Read more at http://variety.com/2017/digital/news/facebook-midroll-live-video-ads-1201993924/

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